jackiediedam November 25, 2018

Caran d’Ache has been a part of my life since a young age, and also of my father’s life too.
My father was the one who always inspired my artistic side and he is a very talented drawing artist.
In his young years, the first professional automatic pencil he ever got, was a Caran d’Ache one. He was a loyal customer and passed on the admiration to me. When I started studying Product Design in Brazil, he bought me a stunning coloured pencil set from the brand, which I still own.

Caran d'Ache - Jackie Diedam

Now, fast forward to earlier this year when I got an email from The Massey Partnership  inviting me to visit their factory in Switzerland! Out of a dream.  I obviously accepted the invitation and counted the days for the travel. Arriving in Geneva, I met the other 7 lovely illustrators from all around the world. The same evening we went out for a beautiful dinner at Le Bologne where we ate all the desserts imaginable.

The next day, we went to visit the factory with the President of the brand Carole Hubscher and got to understand how complex and beautiful their production process is. Gasping every few minutes and feeling like we were inside a Wes Anderson movie set.


After the factory visit, we went to the Caran d’Ache villa where we met the colour ambassador of the brand Adrian Weber and had an amazing lunch. We then had a demonstration of their products and got to try all the products we could! It was a beautiful place, surrounded by threes and filled with light.


During the drawing time, I did a new version of my ‘peach girl’ portrait, using only the Neocolor II and Luminance 6901 and loved the result. I’m not usually using dry mediums on my work, but I immediately got into it, and had to buy some Luminance pencils to bring home with me. This was very fortunate, because my flight was canceled late at night, and I had a looong time at the airport that I used to draw on my sketchbook.

Caran d'Ache - Jackie Diedam

Truly intense 48 hours, filled with inspiration and good memories! I’m so thankful for Caran d’Ache and The Massey Partnership for inviting me!

Photos courtesy of Caran d’Ache and Igor Laski